Case Study

HH Auto Wheel & Trim

HH Auto Wheel & Trim

Hubcap Haven Auto Wheel & Trim (“HH”) is a Minneapolis-based business that sells a huge selection of OEM auto wheel products - hubcaps, rims and more. It’s a candy store for the car enthusiast looking for just the right wheel accessories and a handy resource for the car owner who needs to replace a damaged hubcap. HH opened in 1971 as a traditional brick and mortar business under the name Hubcap Haven and Wheels, but the company embraced the internet revolution and established an online presence in 1996 and has since transitioned into a purely E-Commerce concern. The move to E-Commerce grew their business, but with increased success came an increased workload, which is when they began to feel that they’d reached the limits of what they could do on their own. Eventually, the owne

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