Case Study
Hero MEA
Overview Founded in Switzerland in 1886, Hero Group is an international food and bever age conglomerate with a passion for natu rally good food, with 16 brands and 4,300 employees worldwide. In 2002, Hero Group decided to enter new markets as Hero Middle East & Africa. Now, Hero MEA operates from Egypt as a re gional manufacturing and distribution hub. Challenge In its role as regional manufacturing and distribution hub, Hero MEA faces many logistical and business challenges. To pro mote greater harmony in business pro cesses across its global network, Hero Group recently decided all its international subsidiaries would move from their exist ing ERP software to SAP ERP. Khaled Elwan, System Administration Man ager for Hero MEA, said: “As a global com pany, we decided tha