Case Study
Herbalife
Herbalife, with net sales of $2.7 billion in 2010, is a global nutrition company that has helped people pursue an active, healthy life since 1980. Its products include protein shakes and snacks, energy and fitness drinks, vitamins and nutritional supplements, and skin and hair products. These products are available exclusively through Herbalife’s approximately 2.1 million independent distributors in 75 countries. Herbalife’s mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. GROWING THE BUSINESS WITH BI A MicroStrategy customer since June 2005, Herbalife relies on MicroStrategy to better manage its worldwide operations. Approximately 500 Herbalife employees, includ