Case Study

Hennessy 250th Anniversary

Hennessy 250th Anniversary

The installation blends discrete, simple imagery to create abstract forms and animated shapes, including Hennessy’s world famous X.O bottles, flowing liquid and ice via the persistence of light forms. The rotation velocity conceals the shape of the screens, leaving a floating hologram of the unique motion graphics in 360 degrees. A unique built-in media player and control system handles the intermittent stopping of the screens and powerful electromagnets position the screens flush to the framing. The automated stopping and starting of the screens, timed with the playing of the motion graphics, reveals the optical illusion. * The Animated Light installation was based on Full Turn, an installation designed by Benjamin Muzzin for his 2013 diploma project at ECAL/Univer

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