“Our students balance so much more than academics, and are often too busy to seek out or access resources,” says Natalyn Marlaire, director of advising and services at Chippewa Valley Technical College (CVTC). “If they’re not coming to us, we’re coming to them—in person, by text, by email, through the web. And when we’re proactive, what we’re really saying is, ‘You may not know you need these resources, but you need them.’ This kind of outreach only works if our student communications are streamlined and everyone involved can easily see the same data about the students we serve.” Since 2012, Marlaire has focused on a complete overhaul of CVTC’s culture and practice for student advising. Her cause is straightforward, and the college’s leadership supports it: students’ lives are mo

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