Helping Asda become one of the market-leaders in accessible supermarket shopping for hearing impaired customers Contacta Systems has worked with Asda for 15 years and counting. As one of the UK’s largest supermarket retailers with more than 500 stores nationwide, Asda takes its commitment to meeting the needs of its hearing-impaired customers extremely seriously. Contacta installed the chain’s first hearing loops in 2003 in preparation for meeting the requirements of the 2005 Disability Discrimination Act. These included fixed loops on wide aisle checkouts and service desks. Portable loops were available on fresh food counters, at colleague reception and at the customer service desk. The supermarket constantly reviewed its provision and, with our help, consulted with

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