Case Study
Helping a world-leading animal feed company to protect and promote their 100+ year brand history during explosive growth
Helping a world-leading animal feed company to protect and promote their 100+ year brand history during explosive growth
Helping a world-leading animal feed company to protect and promote their 100+ year brand history during explosive growth www.bynder.com 2 What’s inside Table of contents About De Heus 3 Driving global business growth, without sacrificing brand identity 5 Expanding the family business: an international affair 7 Pre-Bynder problems 8 The transformation with Bynder 9 Global marketing enabled and tracked 11 About Bynder 13 www.bynder.com 3 Customer success story About De Heus Royal De Heus is a family-owned international organization with a core business of producing and selling high-quality animal feed. Founded in 1911 and headquartered in the Netherlands, De Heus has evolved from a