Case Study
Hello Molly Says "Goodbye" to Manual Reviews, Thanks to Forter
The Problem Hello Molly is a leading Australian retail company, offering the best in online women’s fashion. The company, which launched in 2012, was searching for a true fraud prevention partner whose system did not increase operational costs, lead to inaccurate decisioning, or delays to fulfillment. Hello Molly’s belief is that every girl should have easy access to on-trend, must-have wardrobe essentials. Legacy fraud prevention mechanisms and reactive risk management meant that customers suffered from delays to their season's order fulfillment and experienced increased friction along their shopping journey. The Strategy Hello Molly needed a new fraud prevention partner, one that didn’t rely on time consuming manual reviews and could cut down on operational costs. Forter’s fully a