A long-term working relationship with a client brings a variety of benefi ts for both sides. For example, Willis Newson has worked with Macmillan Cancer Support for over fi ve years, and in that time we have developed a real understanding of the organisation’s needs, systems and values. This means that we can provide detailed and tailored advice and practical support as and when necessary, with signifi cant time and effi ciency savings for the organisation. Our support over an extended period of time has included: • Strategic guidance on how the arts can benefi t cancer environments and help with defi ning aims and objectives relating to art • The development of tailored processes, structures and toolkits to achieve these objectives • Ongoing support, advic

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