HCA: Providing strategic counsel - case study - Brands2Life HCA: Providing strategic counsel on reputational issues CHALLENGE HCA Healthcare is the world’s largest private hospital group, operating leading facilities such as The Portland Hospital for Women & Children, The Wellington Hospital and The Harley Street Clinic. With ongoing scrutiny of private healthcare, changing regulation and an increased focus on quality of care, Brands2Life provides ongoing strategic counsel on reputational issues for HCA Healthcare UK. APPROACH We have formulated HCA’s crisis and issues management policy, structure and procedures, ensuring a consistent process for responding rapidly to incidents as well as providing training to hospital leadership teams and frontline nursing and clinical staff to prepare f

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