Case Study

Hapag-Lloyd Uses Blue Prism’s Robotic Operating Model to Navigate Intelligent Automation

Hapag-Lloyd Uses Blue Prism’s Robotic Operating Model to Navigate Intelligent Automation

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Hapag-Lloyd is a leading global shipping company, employing around 13,400 people in 394 offices worldwide. So, when it came to implementing intelligent automation to align with the company’s strategy across multiple regions, expectations for the RPA program were high. Blue Prism’s Robotic Operating Model (ROM) streamlined this digital transformation process, leading Hapag-Lloyd to win the EMEA 2021 ROM Excellence award. Challenge Hapag-Lloyd operates in over 130 countries. Therefore, the company-wide introduction to intelligent automation required a clear definition of roles and responsibilities within the existing infrastructure.

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