Hansgro He refines His B2B e-mail marketing wit H e Valan CHe This company, founded in the Black Forest town of Schiltach in 1901 by Hans Grohe, has developed into Hansgrohe Group and one of the few global players in the inter­ national sanitary sector in recent years. The bath and sanitary specialist currently employs more than 3,200 men and women at its headquarters and branch offices in 37 different countries across every continent. Approximately 2/3 of the employees are in Germany. The targeted expansion of its international market presence is just as important for the success of the manufacturer of showers and fixtures in the Black Forest. In 2010 branch offices opened in Abu Dhabi and Brazil. The internationalisation of the mar ­ ket development is supported with innovative

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