From brochure orderer to qualiFied contact: aeb‘s content marketing strategy The underlying idea of content marketing is to offer the prospective customer well-prepared and relevant content in exchange for profile enrichments in order to qualify the lead for sales. The individual processes should run as automated as possible and be flexibly designed to facilitate the quick and easy integration of new content. initial situation The Stuttgart software company AEB has been successful on the market for more than 30 years now. AEB’s logistics and foreign trade suite offers companies from trade and industry as well as logistics service providers consistent “end-to- end” IT support for their supply chain processes. ASSIST4 supports incoming goods, picking and packing, transport hand

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