Overview One of the largest footwear retailers and wholesalers in Europe, Hamm Reno Group sells through 2,500 locations across 20 countries. Headquartered in Osnabrück, Germany, it sells 49 million items a year, reporting annual sales of EUR 600 million. Challenge Competition in the retail sector has be- come even fiercer with the surge in digital technology. Consumers are not content with being limited to the traditional in- store shoppi

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