The Challenge A major haircare company was looking to expose a new brand vision and story to consumers in the U.S. and Japan. Speci?cally, the team needed an opportunity to reveal stimuli, gather insights, and provide revised stimuli in later days of the research ultimately allowing the brand to optimize marketing communications prior to launch. The objectives of the study included: 1. Evaluate how clearly the brand and the line comes across to

Join for free to read