Copyright © 2020 Creative Virtual Ltd. All rights reserved. Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience Featuring tips from industry experts Digital self-service has risen to the top of companies’ must-have lists. AI-powered virtual agents and chatbots are the perfect tools for providing easy-to-use self-service, but only if they actually deliver the help users need. If your virtual agent or chatbot doesn’t provide a consistently positive experience, it would be better to not offer one at all. When selecting a virtual agent or chatbot vendor, organisations place a focus on evaluating the technology. They mistakenly believe that having the ‘right’ technology is what will give them that positive self-service

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