Grupo Antena 3 Scaling Revenues by Building Tomorrow’s Business TodayAntena 3 Television is part of Grupo Antena 3, which is one of Spain’s largest multimedia companies. It has four digital terrestrial television channels plus radio stations, advertising in cinemas and Internet content. Headquartered in Madrid, the company broadcasts its four main channels via television, Internet and mobile phones. Business challenge “We have 50,000

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