Global Credit Union, serving over 750,000 members, aimed to boost revenue and retention by increasing core deposits and simplifying direct deposit switching. Traditional methods created barriers like limited visibility, generic engagement, and customer friction. By adopting MX Direct Deposit with MX Insights, Global Credit Union quickly identified members with external deposits, delivered personalized messages, and guided them through a seamless switching process. Within 72 hours, deposit growth surged 40x compared to its previous solution, and over 30 days, accelerated switches drove a nearly 9x increase in Customer Lifetime Value, strengthening long-term revenue.

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