SALES SEARCH BETTS RECRUITING CASE STUDY THE NEED Expansive Sales Team comprised of unique personalities that fit Grovo’s culture with specific sales and technical skills. THE CHALLENGE Before Betts, Grovo had no defined hiring process - Needed to quickly hire sales people and build recruitment process from scratch - Lacked proven methods for identifying unique culture fits - Spent too much time sourcing candidates which delayed go-to-market st

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