Case study: GREATS Footwear Direct-to-consumer sneaker sales enable GREATS to maintain a quality product while offering customers great prices Ryan Babenzien and Jon Buscemi are footwear industry veterans with over 20 years of combined experience directing marketing and brand strategy for the likes of K Swiss, Puma, and Gourmet footwear. After facilitating the growth of major brands, Babenzien and Buscemi were ready for a new challenge: laun

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