Greater spend e?ectiveness for a consumer packaged goods enterprise through a global trade promotion management system.

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Greater spend e?ectiveness for a consumer packaged goods enterprise through a global trade promotion management system. With up to 50% of the sales and marketing budget spent on trade promotions, e?ective promotion management is key to maximizing the return from sales and marketing spends for consumer packaged goods enterprises. Here is how Mindtree helped one of the world's largest consumer packaged goods companies develop a uni?ed trade pro

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Greater spend e?ectiveness for a consumer packaged goods enterprise through a global trade promotion management system.

Greater spend e?ectiveness for a consumer packaged goods enterprise through a global trade promotion management system.

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