Case Study

GrafTech

GrafTech

Advantage Performance Group I CUSTOMER STORY 7 business units 40 global leaders 2 half-day sessions How GrafT ech Built Alignment with a T ransformational Strategic Direction A Business Redefined At GrafT ech International, we make graphite and carbon products that are used in the steel manufacturing, defense, transportation, and energy industries. When your business depends on the health of the global steel industry, the market can be unp

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