OVERVIEW Compan y GP Automotive distributes auto parts to auto body repair shops. Industr y Auto parts wholesale distribution. Location Puyallup, WA Challenges Trying to maintain differentiation through high levels of customer service as measured by speed of delivery times while relying on outdated software and manual processes. Results Adoption of Fitrix streamlined their operations shortening the time from order receipt to product delivery – thereby enhancing their reputation for superior customer service. GP Automotive Parts COMPANY BACKGROUND GP Automotive, established in 2001, is a small wholesale distributor of auto parts located in Washington State. Their customers are auto body shops that repair cars damaged in wrecks. Their niche in this high

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