Case Study

Gorilla Glue

Gorilla Glue

Pages 2 Pages

Introduction Found in nearly every supermarket, conve- nience, hardware, drug or big box store, Goril- la Glue manufactures and distributes approx- imately 19 distinct product lines of adhesives, tapes and skin care products. Today despite double-digit growth, the company’s supply chain is model of efficiency; but that wasn’t always the case. Just a few short years ago expanding territories and increased demand exposed inefficiencies within a paper-based operation. Growing Pains “Too often we had no clear picture of the type, quantity or location of materials,” explained Rob Gruber, Vice President of Manufacturing. “All we really knew for certain was that somewhere we had pal- lets of raw materials. ” Distribution also struggled with inven- tory control. “We were never certa

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