Case Study

Gorilla Glue Gains Efficiency and Boosts Sales with Microsoft Dynamics

Gorilla Glue Gains Efficiency and Boosts Sales with Microsoft Dynamics

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Client Overview The Gorilla Glue Company is based in Cincinnati, Ohio and has been selling Gorilla Glue® for over two decades. The glue was first discovered being used in Indonesia on teak furniture, but consumers soon found it to be incredibly versatile and demand soared. On a mission to make products that deliver impressive results, the company has since expanded its offerings to include Gorilla Tape®, Gorilla® Super Glue, Gorilla® Construction Adhesive, and other premium tapes, sealants, and adhesives. Gorilla believes in high-quality products and choose to only put the Gorilla logo on products that meet rigorous development standards. Gorilla Glue Gains Efficiency and Boosts Sales with Microsoft Dynamics The Challenge Previously, only a small portion of the sales team

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