CA S E S T U D YA small camera At a mere four ounces, GoPro’s newest camera, the HERO7 Black, allows even video novices to capture the kind of images that were once the exclusive domain of trained stunt operators. A big idea A huge challenge With the release of every new camera, GoPro’s in-house creative crew storyboards and shoots a wild promo video. But this time, as a way of thanking the many customers who’ve made them a success, GoPro invited them to shoot the video. The only rule? They had to use the HERO7 Black. The Million Dollar Challenge (MDC) received 25,000 submissions from 25 countries. The final 2-minute video included 66 clips from 56 winners who shared $1 million in prize money. Associate creative director and editor Josh Currie had to build a story by culling thr

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