Case Study

Google’s Purchase of ITA Software

Google’s Purchase of ITA Software

Counsel for Google retained Cornerstone Research and Professor Timothy Bresnahan of Stanford University to analyze the competitive and efficiency effects of Google’s $700 million purchase of ITA Software. Retained by Axinn, Veltrop & Harkrider and by Wilson Sonsini Goodrich & Rosati Counsel for Google retained Cornerstone Research and Professor Timothy Bresnahan of Stanford University to analyze the competitive and efficiency effects of Google’s $700 million purchase of ITA Software (ITA). Google, supplier of a leading Internet search engine, agreed to purchase ITA, a provider of flight search software used by airlines, such as American and United, and travel websites, such as Orbitz, Kayak, and Bing Travel. Through this acquisition, Google plans to offer new and innovative flight search s

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