Goodbody Leverages Sitefinity Cloud to Boost Marketing Agility
Goodbody Leverages Sitefinity Cloud to Boost Marketing Agility
2 Pages© 2020 Progress. All Rights Reserved. CASE STUDY Goodbody Leverages Sitefinity Cloud to Boost Marketing Agility INDUSTRY Financial Services PRODUCT Sitefinity Cloud SUMMARY Disjointed marketing technologies and processes made it difficult for Goodbody to bring new campaigns and experiences to market. With Sitefinity Cloud, Goodbody gained the flexibility and agility it needed to quickly launch engaging, customer- first experiences and drive customer engagement. Challenge When you think of digital trendsetters, financial services companies may not spring to mind. Intrinsic challenges like security and regulation make it difficult to readily embrace innovation in the same way that enterprises in retail or travel can. “It’s like trying to turn the Titanic,” joked Sean Croston, who
