1 Global Hospitality Brand Corrects YOY Traffic Decline with Ability to Scale Analysis for 800 Unique Sites Global Hospitality Brand Corrects YOY Traffic Decline with Ability to Scale Analysis for 800 Unique Sites CASE STUDY2 Global Hospitality Brand Corrects YOY Traffic Decline with Ability to Scale Analysis for 800 Unique Sites An industry-leading global hospitality brand migrated 800 of their unique sites into their lead domain. BACKGROUND: Site migra tion PROBLEM: A DECLINE IN YOY TRAFFIC AND CTR The Initial Approach: Manual Efforts Leading Nowhere www.seoclarity.net | Ready to See the Platform? TAKE THE TOUR > Soon after the migration of their site profiles, however, there was a decline in the year-over-year (YOY) traffic and click-through-rate (CTR) from

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