Challenge About the Global CSP Global CSP Success Story Global CSP Grabs Mobile Data Market-Share with Zero-Rated Apps This global communication service provider (Global CSP) operates mobile networks in numerous countries spanning multiple continents where mobile infrastructure often outpaces or eclipses fixed network infrastructure. To date, approximately 90% of their market comprises prepaid customers and 10% are postpaid. Prepaid users are price-sensitive consumers and often have a high churn rate. To combat this, the Global CSP innovated by introducing packages that bundled prepaid usage allowances with unlimited (i.e., zero-rated) use of popular social apps such as Facebook, WhatsApp, Line, and Twitter. They were able to do this by using existing deployed Allot Service Ga

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