Case Study

Global CPG company’s digital self service makes paying for its products as enjoyable as consuming them

Global CPG company’s digital self service makes paying for its products as enjoyable as consuming them

Pages 2 Pages

Overview In the ultra-competitive consumer packaged goods (CPG) industry, even the most successful companies must stay on their toes. Every aspect of business activity, from product labeling to payment processing, ripples through the organization, affecting both its brand image and its bottom line. That’s why a CPG leader jumped on an opportunity to redesign its payment portal to better serve its retailers and distributors and drive a more positive user experience. Business challenge As a large manufacturer and distributor of food and beverages, the company sells its products through a multi-channel distribution network. It receives payment after delivery, either directly from retail stores or from its distributors, which supply restaurants, businesses, schools and other non-r

Join for free to read