Case Study

Global Communications Strategy for Marketers

Global Communications Strategy for Marketers

broadstreet.com CASE STUDY A recently launched Market Education program at a global pharmaceutical company needed a communication strategy to identify and explain changes to the program, and appropriate curriculum tracks to marketing employees at various levels/roles. They turned to Broadstreet to develop a strategic communications plan to recruit and inform participants of the purpose, content, and logistical details of the initiative. Bro

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