BE IN A POSITION OF STRENGTH SM withum.com GLOBAL COFFEE DISTRIBUTOR MODERNIZES E-COMMERCE PLATFORM DELIVERING POWERFUL BUSINESS RESULTS THE CHALLENGE As with any consumer product, the larger the presence the better the chances of achieving success and brand awareness. To keep up with the trends and boost profits, the client launched their online store in the early 2000s. Since the first launch, they had done one refresh in 2012. As technology and consumer trends evolved over the years, the online store platform became outdated again. To be recognized for excellence in both online and offline channels, the client understood that their online strategy had to evolve as well. Our client told us that in 2016, online sales grew steadily all over the world and are reaching, if

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