veeva.com 1 CUSTOMER STORY A global leader in animal health wanted to gain a clearer picture of the relationship between its customers and its field reps, as well as customer engagement. As a long-time Veeva partner, the company turned to Veeva Business Consulting to better understand global adoption of segmentation, targeting, closed-loop marketing (CLM), and approved email solutions. Identifying data gaps The company uses Veeva CRM for veterinarian and producer engagement data. But it needed to see the full scope of its data, from end to end, to understand any gaps and how it could use the information it had to drive better decision making. The global head of analytics wanted to better measure and understand customer engagement. What does the relationship look like between

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