When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer. In a UK first, pioneered through Coke ’s Gimme Credit promotion, OpenMarket enabled money to be added to mobile accounts, either as additional pre-pay funds or appearing on a contract user’s monthly bill, during two campaigns which ran throughout the summer months of 2009 and 2010. Managed by mobil

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