Observepoint isolated their engaged contacts from their database and appended them with Synthio’s self-reported social data. From there, Observepoint extrapolated the most common self- SUCCESS STOR Y Getting Creative with Social Data: Ad Targeting Observepoint used Synthio’s enriched social contact data to create a highly targeted Linkedin ad campaign that produced game-changing results. Email marketing is a major driver of leads for B2B mark

Join for free to read