Georgia State University supports every student with personalized text messaging - AdmitHub In late 2015, Georgia State came to us with a major challenge. They were grappling with runaway summer melt that had increased from 12% to nearly 19% in a few short years. They knew that text messaging was the best way to engage the current generation of students, but they didn’t know how to manage personalized conversations with every admitted student with their existing staff on a reasonable budget. Here’s what happened... Say Hello to Pounce To help scale Georgia State’s personalized student communication, we created “Pounce”—a custom virtual assistantfor GSU admissions. Pounce was designed to help students by sending timely reminders and relevant information about enrollment tasks, collecting

Join for free to read