George Hotel Ballarat boosts bookings by 35% with SiteMinder Located in a building that was erected in 1854, the George Hotel Ballarat provides visitors to Victoria, Australia, with a glimpse into history. This 15-room hotel has been welcoming guests for 100 years, and has prided itself on providing visitors with exemplary service and premier experiences. Having been in business for more than a century, the George Hotel Ballarat was doing something right. However, the hotel industry has changed drastically in the last 100 years, and particularly in the last several decades. Recognising that they needed to keep with the times, the team at the hotel decided to explore their technology solution options. The challenge: Managing inventory distribution was becoming difficult Accommodation Manage

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