Australian beach resort increases direct bookings by 30% with SiteMinder For more than 20 years, Surfers Beach Resort 2 has been helping travellers enjoy convenient and luxurious accommodation in the heart of Surfers Paradise, Queensland, Australia. With 18 rooms available to book, hotel guests are able to select a layout and price point that works for their trip in this lively seaside destination. As this hotel increased its reach to a global audience, it quickly became clear to the hotel’s manager, Elaine Gray, that new technology had to be implemented to continue to move the business forward. The ChallengeHotel inventory management became overwhelming Being a small boutique hotel in Surfers Paradise, Elaine often found it difficult to accept bookings directly over the phone or online. M

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