Intentional Direct Mail | ROI Study 86% of the sales attributed to this Intentional Direct Mail campaign were for new equipment 18:1 ROI For every $1 spent on Intentional Direct Mail they’ve earned $18 Gene’s Refrigeration • Cleveland, OH DIRECTMAIL INTENTIONAL TM “We had 22 sales come from our campaign. 19 of those clients purchased equipment, 3 were calls for service. One of the sales was for $10,000 in new equipment!” Kim Simmons, Gene’s Refrigeration

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