A G W ORLD .COM CASE STUDY MCGREGOR GOURLAY • MOREE, NSW Generating value by using data instead of shiny tools. CHALLENGE McGregor Gourlay as an organisation used a legacy digital ag solution for their recommendations but was unable to turn this into an integrated approach across the company. They were at the same time looking for a way to provide more ability to forecast to their merchandise managers through increase visibility. SOL UTION McGregor Gourlay adopted the Agworld platform across the organisation for their agronomists. They also made sure that their agronomists do their planning in Agworld so an accurate overview of the products needed for the upcoming season can be created. RESULT Agronomists with McGregor Gourlay now write their recommendations on the Agworld plat

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