OOH Attribution Case Study - National Grocer Brand OAAA Campaign Objective Generate awareness and consideration of the grocer’s online ordering and app with same day pickup. Solution Activate strategically placed printed bulletins in high traffic areas for maximum reach and frequency with a creative focus on the time-saving benefit of the service. Campaign Performance Highlights • Consumers took immediate action - 43% of consumers exposed visited a store within 3 days. • Weekends and weekday late afternoons were the most visited days and times. • The ads call to action drove response - 55% of consumers spent 15 minutes or less in a store. • Consumers displayed different behaviors by DMA. Atlanta consumers were willing to visit stores much farther from their exposure t

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