GE | Strategy, M&A and Transformation Advisory Electromobility in China: GE able to enter the market more swiftly thanks to goetzpartners General Electric supplies automotive OEMs all around the world with components for electric vehicles. Now it is also seeking to build up a strong position in China, where electromobility is considered to be one of the most important growth markets. goetzpartners helped GE China to enter this market. Speed and a precision fit After a comprehensive analysis of the market and the competition, the advisors evaluated more than 80 potential OEMs for their suitability as a partner for GE in the development phase of a new drive train. They then developed models for partnerships for three selected OEMs and supported the negotiations right up to the contract-signi

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