fullscope.com | alithya.com | MSsales@alithya.com | 866 420-7624 General Cable is a Fortune 500 company headquartered in Highland Heights, Kentucky. It is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets around the world. The company offers competitive strengths in areas such as breadth of product line, brand recognition, distribution and logistics, sales and service and operating efficiency. Key Principles for Success General Cable followed these three key principles to ensure the CRM implementation was a success. 1 Sales leadership had direct participation, driving how the solution would be most valuable to the

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