Case Study
Gemalto’s contactless technology gives UK major bank a boost
When it comes to innovation, the UK’s banking leaders are ahead of the pack. But one High Street giant isn’t complacent. It knows that if it is to maintain its premier position in the competitive banking world, it must continue to concentrate its efforts on the customer service, innovation and quality that have enabled it to build a brand image that has stood the test of time. Continuing a commitment to cards innovation Keen to maintain its reputation as a leader and innovator, it wanted to broaden contactless acceptance and drive the adoption of user-friendly cutting-edge devices with the wow factor. It opted to roll out wearable payments devices to selected customers in 2014 before mass deployment in 2015. The big player turned to Gemalto to support its ambitions for a devic