Gemalto: Maintaining search primacy for JustAskGemalto through Drupal migration - Brands2Life One of Gemalto’s CSR Platforms, JustAskGemalto is a multi-language advice website that sees considerable traffic. However, without a mobile site and with a dated site structure, it was being demoted by search engines. Brands2Life designed and developed a new, responsive website and carried out all necessary SEO assessments, modernising the design, and configuring all search redirects to maintain traffic post- upgrade. The net impact is that within eight weeks of the site launch, a (minimal) drop in search results has been stemmed by net-new traffic, and all key metrics have improved by double digit percentages – time on site, pages viewed per session, etc.

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