Creating a brand that supports growth GBG aligns its brand to its ambitions CASE STUDY USING IDENTITY INTELLIGENTLYA CLEAR IDENTITY FOR A FAST-GROWING BUSINESS GBG decided to refresh its brand at the start of 2015. As a company increasing its global reach and expertise through acquisitions, GBG needed a look and feel that reflected – and supported – its ambitious plans for growth. The challenge GBG provides services based on identit

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