HOW TO CRUSH COMPETITORS AT THE RACE FOR QUALITY TRAFFIC GATES HYUNDAI CASE STUDYGATES HYUNDAI CASE STUDY: DIGITAL MARKETING THE CHALLENGE We teamed up with Gates Hyundai to increase their digital traffic, leads, and number of vehicles sold. We knew that if we could drive more relevant traffic to the website, it would result in increased showroom traffic and qualified leads. The challenge we faced was the saturation of competitors in the region, along with aggressive competitor pricing. THE STRATEGY By performing a comprehensive offline analysis of the historic sales performance, along with in-depth future forecasting of their market, we were able to circle in on the consumers with the highest propensity of buying. Then, we analyzed the online landscape. We dug deep into the mar

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