Gastrointestinal Brands Reach Prospective Patients When They Are Ready To Take Action
Gastrointestinal Brands Reach Prospective Patients When They Are Ready To Take Action
3 PagesSUMMARY Brands in four different gastrointestinal categories reached their intended audience in the Laxative/Fiber Supplement and Antacid sections of the retail pharmacy. This strategy led to excellent results, with an average script lift of 6.6% across the multiple programs. The categories included: IBS (Irritable Bowel Syndrome), CIC (Chronic Idiopathic Constipation), EPI (Exocrine Pancreatic Insufficiency) and GERD (Gastroesophageal Reflux Dis
