Case Study: Galloway Cycling Holidays Marketing Strategy Galloway Cycling Holidays is part of the Galloway Holidays company which offers a wide range of cycling/activity /walking programmes for groups. As a tour operator the company also arranges accommodation and local transport, and provides advice on local attractions and eateries. Robin Hogg has run the business for many years with a personal touch which clients love. With the advent of more cycling tour companies, Robin asked Blinkered for advice on improving Galloway Cycling Holiday's digital marketing strategy and gaining more direct business from abroad, particularly from European countries. Digital Marketing Strategy Defined Blinkered undertook a thorough review of the

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